Marketing & Communications Strategy

UW-Green Bay Continuing Professional Education is offering “Marketing & Communications Strategy” (can be attended individually or as a part of their Excellence in Nonprofit Leadership Certificate).

“A visible and positively-viewed organization can achieve greater success in many ways, including fund development. In this workshop you’ll learn how to assess and update your image, identify your uniqueness and devise messages and strategies to communicate with your core audiences. What are the best ways to deal with negative publicity? Evaluate your own electronic presence as you integrate social media marketing and communicating into volunteer recruitment, donor communications and advocacy.“