Craft A Communications Calendar: Email, Direct Mail & Social

Nonprofit Learning Lab is hosting a two-part training on “Craft A Communications Calendar: Email, Direct Mail & Social” on the following dates:

• 2/4 + 2/11

“Planning or updating a communications calendar to reach your organizational goals?  Need ideas & strategies to determine themes and frequency in communication depending on your audience? We will explore communication calendar planning for small, medium and large nonprofits with varying goals from events, advocacy, volunteer engagement and more. Planning a communications calendar takes effort and coordination in advance. For example, sharing a comms schedule with internal staff can help avoid last minute changes and allow you to be strategic about your calls to actions whether it is to purchase a gala ticket, advocate for a cause or sign up to a volunteer shift.

We will cover how to make sure a communications strategy aligns with organizational goals and why setting goals is necessary to create a communications strategy. We will also explore how to stay focused on your external communication goals, review sample templates and platforms to pre-schedule social media posts. We will review communications cadence, best practices for email, social media and direct mail. We will also analyze different ways to manage rapid response communication which may alter your pre-set comms calendar and how to respond to local events happening in your community that may impact the people you serve.”