Updated May 8, 2024 | the Jobs That Help team
We are proud to have helped over 350 organizations fill over 1,950 opportunities last year, with the site averaging more than 50,000 page views each month in 2023, and thousands of visitors weekly.
The Most Popular Jobs
Our most popular jobs of 2023 are reflected in the wordcloud above, which consists of the position titles of the 100 job posts that received the most application button clicks last year, with the words that were found multiple times in the position titles of the job posts (such as “specialist”) represented by being larger in size in the wordcloud.
The wordcloud (full-size image) reflects the diverse interests and skillsets of our job seekers, encompassing the full spectrum of experience levels, from entry-level (e.g. intern, assistant, associate) to mid-level (e.g. specialist, coordinator, manager) to senior (e.g. director, executive, president), and range of fields (administration, operations, communications and marketing, development and fundraising, human services, education, shelter and housing, advocacy and legal services, youth and children’s services, workforce development, human resources, and more).
Job Openings by Type
In 2023, Jobs That Help had the following types of opportunities posted (some are counted more than once in this case, if a job post was tagged as having both full-time and part-time options, for instance):
- 1,565 full-time jobs
- 312 part-time jobs
- 81 internships
- 66 other jobs (such as seasonal or temporary jobs, on-call positions, etc.)
- 51 board positions
- 38 AmeriCorps positions
Job Openings by Field
From the 1,900+ opportunities that were posted in 2023, we saw several changes from 2022 in the fields the opportunities were in, as shown in the graph below. The largest changes were in human services positions decreasing from roughly 15% to 12% and administrative positions increasing from roughly 8% to 10%, with changes in all other fields measuring 1% or less.
The “Other Fields” in the graph above include board and committee service, executive leadership, facilities and maintenance, environmental and horticultural, employment and workforce development, information technology, human resources, food services, animal welfare, transportation, spirituality and religion, and security.
Our Organizations’ Missions
Of the more than 350 organizations that posted opportunities in 2023, they reflect a similarly broad range of missions from those in 2022, serving many different needs, as shown in the chart below.
The “Other Areas” in the chart above include: agriculture, food, and nutrition; employment and workforce development; animal welfare; public safety, disaster preparedness, and relief; and others.
We also continued to see a steady growth of new organizations registering employer accounts in 2023, welcoming over 200 new organizations to Jobs That Help last year.
Job Seeker Activity
As reflected by the robust range of connections, outreach, and marketing strategies to job seekers that we engage in, we have continued to draw a wide audience to Jobs That Help. Of the thousands of weekly visitors to the site, an average of 71% each week in 2023 were new visitors, and roughly one in six visits to the site were from a neighboring state (especially the Chicagoland area).
A little over a third (34%) of our visitors navigated directly to us (typing our URL into their browser), 20% through organic search engine results (such as finding us via Google), 18% through paid search engine results (such as through ads we place on Google and Bing search results), 13% through social media, 8% through email and e-newsletters, and 7% through referrals from the many websites that link to us.
We also saw over 450 resumes posted to our Resume Bank last year, with our job seekers registering an average of 55 job seeker accounts each month to post a resume or access other features (such as our Job Alerts, which delivered posted opportunities directly to the inboxes of job seekers thousands of times last year).
In addition, we sent monthly e-newsletters to our 3,500+ job seeker subscribers (subscribe to our job seeker or employer e-newsletter, if you aren’t subscribed already!), highlighting the opportunities on our Job Listings and other resources and events.
Strength of Featured Posts
Our featured posts continued to perform strongly in 2023, gathering an average of 70% more page views and 50% more clicks to apply, as compared to job posts that weren’t featured on our Job Listings and social media channels (which now include 6,000+ followers, covering Facebook, LinkedIn, X, Threads, and Instagram).
Our Featured Post thus continues to be ideal for positions that need to be filled quickly, are especially important to gather the most skilled or diverse applications for, or simply when the budget allows.
Additional Factors for Job Post Performance
Following-up our look last year at how including wage or salary details on a job post correlates with improved performance, we analyzed all 1,900+ job posts published in 2023 to see how job posts that included wage or salary details performed in comparison to those job posts that didn’t include those details.
In addition, we again analyzed the performance of job posts that included a mention of benefits in 2023 to see how they performed in comparison to those job posts that didn’t include any mention of benefits.
We found that job posts that included wage or salary details and job posts that included at least a mention of benefits both continued to see an increase in their performance.
Including Wage and Salary Details
Job posts that included wage or salary details (either a specific amount or a range) saw, on average, the following improved performance:
- 20% increase in clicks to apply
- 36% increase in page views
- 67% increase in entrances*
Including Benefits Details
Job posts that included at least a mention of benefits (e.g. at least “benefits included,” if not a list of the specific benefits offered) saw, on average, the following improved performance:
- 6% increase in clicks to apply
- 20% increase in page views
- 35% increase in entrances*
*Entrances refer to how many times visitors came directly to the job post from where they saw it elsewhere online, indicative of how much interest the job post is generating.
In 2023, only 46% of opportunities posted on Jobs That Help included wage or salary details (though we are happy to see this increase from about 25% in 2021 and 34% in 2022 on Jobs That Help) and only 47% of opportunities posted on Jobs That Help mentioned benefits (even though there were many more opportunities posted that did in fact include benefits!). If your job posts don’t include these details, we strongly encourage adding them to increase the effectiveness of your job posts.
Events for Career & Professional Development
Lastly, but not least, we listed over 300 nonprofit-focused career and professional development events on our Events Calendar in 2023, including a variety of events that we sponsored or exhibited at to further share the opportunities on our Job Listings.
We have lots of excellent events listed for this year, too, covering all aspects of nonprofit management and professions, such as:
- May 15th: Fundraising and Revenue Development for Nonprofits
- June 12th: 5 LinkedIn Profile Tips for Nonprofit Professionals
- June 13th: Introduction to Finding Grants
- July 9th and 11th: Effective Staff Supervision: How to be a Better Nonprofit Supervisor
- August 1st and 2nd: Wisconsin Nonprofit Summit (come visit us at our exhibitor booth!)
- September 13th: Changing Landscape of Nonprofit Human Resources
- October 23rd: Website & Email Marketing for Nonprofits
- November 13th: Essentials of Non-Profit Revenue
Thank You for All that You Do!
We’ve now been in operation for over five years, and we couldn’t provide this service to the community without all of you. We are so grateful for all of your support and engagement over the last year and into this one. As always, if we can be of assistance, or if you have a question or suggestion, please don’t hesitate to reach out to us!