Certificate in Artificial Intelligence (AI) for Marketing & Fundraising
Beginning January 15th, Nonprofit Tech for Good is offering “Certificate in Artificial Intelligence (AI) for Marketing & Fundraising”:
“AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser. The 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program will provide an honest, practical approach to using AI for nonprofit marketing and fundraising—and illuminate why human creativity is more valuable than ever.
Customized for nonprofit professionals, this webinar series will expand your skill set, advance your career, and help transition your nonprofit into the age of AI. To earn the certificate, the following three webinars are required:
1) An Introduction to Artificial Intelligence (AI) for Marketing & Fundraising
Date: Wednesday, January 15, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- What is AI and why it matters to nonprofit marketers and fundraisers
- An exploration of foundational concepts and terminology
- The pros and cons of using AI for marketing and fundraising
- How to create an AI policy for your nonprofit
2) How to Use Artificial Intelligence (AI) for Content Marketing
Date: Wednesday, January 22, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- An introduction to prompting and personas
- How to use generative AI tools for research and writing
- How to create image and video content using AI tools
- The impact of AI on website and email marketing, social media, and SEO
3) How to Use Artificial Intelligence (AI) for Fundraising
Date: Wednesday, January 29, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- How to use generative AI tools for fundraising campaigns
- How behavioral AI can help secure new donors through improved donation pages
- The power of predictive AI for monthly giving programs and donor retention
- How to use predictive AI to grow mid-level and major donor programs
- An exploration of the top five new AI fundraising tools for nonprofits”