Understanding the Donor Journey: Insights and Best Practices for Fundraising Growth

Nonprofit Tech for Good is hosting a webinar on “Understanding the Donor Journey: Insights and Best Practices for Fundraising Growth”:

“How deeply connected are you with your donors’ experience? Are you aware of how often they engage with your organization – not just your most supportive donors, but the myriad who only connect and give to you once or twice annually? Is your nonprofit inspiring your donors to actively support your mission and programs, or are you missing out on important stewardship opportunities?

This webinar will outline Donor Journey Mapping, an essential strategy for nonprofits as we navigate a pandemic-worn, financially challenged fundraising landscape. Topics include:

• Adopting a donor journey strategy that will inspire lifelong giving and engagement
• Creating innovative communication strategies that produce deep donor connections
• Accelerating fundraising growth by listening to your donors and identifying their obstacles to giving”