How to Build Out Your Planned Giving Program

Nonprofit Learning Lab is offering “How to Build Out Your Planned Giving Program: Data Segmentation, Marketing, and How to Talk to Donors About Legacy Gifts”:

“Does your nonprofit have a planned giving program? Does your organization need to refine your current planned giving strategy? During this workshop, we will discuss the essential elements to raising additional funds through legacy gifts. Strategies will cover how to segment your data to find the perfect planned giving donor, how to market legacy gifts to your current donors and how to integrate planned giving options into donor conversations. A legacy gift is often the largest gifts an individual makes and can have a lasting impact.”